AMFI Registered · ARN-301757

Your Trusted Guide to
Starting SIPs in India

Goal-based SIP plans from an AMFI-registered advisor — reach us on WhatsApp or download the app to start in minutes.

Start with as little as ₹500/month Zero brokerage for investors Human advisor, always available
Young woman smiling outdoors, wearing a vibrant yellow sari, and holding a mobile phone.
"Mujhe koi guide chahiye tha — koi app nahi."

— Ritu Sharma, teacher, Jaipur

₹500

Minimum monthly SIP to start your goal

Our Story

India's next investor
doesn't need an app.
They need a guide.

Crores of Indians want to invest. They see the ads for mutual funds. They know "SIP" is good. But when they open an app, the choices are overwhelming — hundreds of funds, unfamiliar terms, and no one to call when something feels wrong.

Sanchay Karo was born from a simple belief: the next 100 million Indian investors don't want to become fund analysts. They want someone they can trust — the way they trust a good local CA or a family friend who knows finance.

Mr. Pallab Routh, AMFI-registered distributor (ARN-301757), built Sanchay Karo so every investor gets a real guide — not just an algorithm. Someone reachable on WhatsApp, who understands your goals, your income, and your life.

Why Choose Us

The investing experience you actually deserve

Human-First Guidance

Every investor gets a real person — not a chatbot. Ask questions in Hindi or English, over WhatsApp, whenever you need clarity. We are always one message away.

AMFI Registered & Regulated

We are an AMFI-registered distributor (ARN-301757). Your investments flow directly through BSE-registered platforms — safe, transparent, and SEBI-compliant.

Goal-Based, Not Product-Based

A child's education. A home. Retirement. We design your SIP plan around your real life goals — not around fund commissions or trending products.

Your Own App, Your Own Account

Track your portfolio, review progress on your goals, and manage redemptions — all from the Sanchay Karo app, available on Android and iOS.

Regulated & Trusted

Your money is in
safe, certified hands

Sanchay Karo operates under the regulatory framework of AMFI and SEBI. Every rupee you invest is directed through registered, BSE-verified channels.

ARN-301757

AMFI Registration Number

₹500+/mo

Minimum SIP to get started

3+

Investment goal categories

100%

Transparent, zero hidden fees

AMFI Registered

Mutual Fund Distributor

ARN-301757

Distributor Code

UDYAM-WB-12-0123391

MSME Registered · Govt. of India

Android & iOS App

Sanchay Karo App

How It Works

Four steps from dream to growing investment

01

Tell us your goal

Message us on WhatsApp or open the app. Share your dream — a home, your child's education, a comfortable retirement. We listen first.

Message on WhatsApp
02

Get your personalised SIP plan

Based on your income, timeline, and risk comfort, we recommend the right funds and SIP amount. No jargon, no pressure — only clarity.

03

Start investing in minutes

Complete a simple KYC through the Sanchay Karo app. Your first SIP instalment begins on a date that suits your salary cycle.

04

Track, grow, and stay guided

Watch your goals progress in the app. We check in regularly, rebalance when needed, and stay available on WhatsApp whenever life changes.

Ready to start? Your first conversation costs nothing.

Start on WhatsApp — Free

Investor Stories

Real people. Real goals.
Real growth.

First-time investors from Tier-2 and Tier-3 cities — building wealth one SIP at a time.

"
Daughter's Education

Maine pehle kabhi invest nahi kiya tha. Pallab ji ne WhatsApp pe explain kiya aur mera ₹2,000 ka SIP shuru kiya — bilkul simple. Ab mujhe pata hai meri beti ki padhai ke liye kitna banega.

PV

Priya Verma

Primary School Teacher · Kanpur, UP

"
Retirement Corpus

Business mein uncertain income ke saath invest karna mushkil lagta tha. Sanchay Karo ne flexible SIP ka option diya — jab paisa ho tab zyada, tight month mein kam. Ye sach mein helpful hai.

AM

Anita Mishra

MSME Owner · Varanasi, UP

Mutual fund investments are subject to market risks. Please read all scheme-related documents carefully before investing. Past performance is not indicative of future returns.

Sanchay Karo App

Invest Smarter — Right From Your Phone

Browse 2,000+ mutual funds, track your portfolio live, set life goals, and get NFO alerts — all in one clean, easy-to-use app.

Sanchay Karo app dashboard showing investment collections and NFO section

Dashboard

Sanchay Karo app invest screen showing equity, debt and hybrid fund categories

Invest

Sanchay Karo app personalised investment screen with risk profile and goal-based investing

Personalised Investing

Sanchay Karo app Setup My Life Goals screen showing financial goal categories

Life Goals

Sanchay Karo app New Fund Offerings screen listing latest NFOs

New NFOs

📊 2,000+ Mutual Funds 🎯 Goal-Based Investing Risk Profile Analysis 🔔 NFO & SIP Alerts 📈 Live Portfolio Tracking 💼 Regular Growth Plans

Start Today

Your best day to start
investing was yesterday.
The next best day is today.

One WhatsApp message to Pallab ji, and you have a personal advisor who knows your name, your goals, and your life — not just your risk score.

Mutual fund investments are subject to market risks. AMFI Registered Mutual Fund Distributor · ARN-301757 · Operated by Mr. Pallab Routh